Lullaby Logic is an AI-powered infant sleep coaching service delivered entirely via SMS. We take your privacy — and your family's data — seriously. This policy explains what we collect, how we use it, and your rights.
1. Who We Are
Lullaby Logic LLC is a New Jersey limited liability company providing AI-powered sleep coaching services via SMS text messaging. You can reach us at hello@lullabylogic.com.
2. Information We Collect
We collect information you provide directly to us, including:
- Your name, email address, and phone number (collected at checkout)
- Your baby's name, date of birth, and developmental information
- Sleep data, feeding information, and daily logs you send via SMS
- Payment information (processed securely by Stripe — we never store card numbers)
- SMS message content you send to our coaching number
- Consent timestamp and agreement to our Terms of Service
We do not collect information through cookies, tracking pixels, or third-party analytics on our website beyond standard hosting logs.
3. How We Use Your Information
We use the information we collect to:
- Deliver personalized sleep coaching via SMS
- Generate your baby's Sleep Blueprint and weekly progress scorecards
- Calculate wake windows, nap schedules, and daily guidance
- Send proactive check-ins, reminders, and coaching messages
- Process payments and manage your subscription through Stripe
- Respond to your questions and provide support
- Comply with legal obligations
We do not sell your personal information. We do not use your data to train AI models beyond what is necessary to deliver your coaching service.
4. SMS Messaging
By purchasing a Lullaby Logic plan, you consent to receive SMS text messages from Lullaby Logic as part of your coaching program. These messages include personalized coaching guidance, schedule reminders, proactive check-ins, and weekly progress reports.
- Message frequency varies based on your program and activity — typically 5–10 messages per day during active coaching
- Message and data rates may apply depending on your carrier plan
- You can pause proactive messages at any time by replying NO to a check-in message
- You can stop all messages by texting STOP to our number
- For help, text HELP to our number or email hello@lullabylogic.com
5. How We Share Your Information
We share your information only with the following trusted service providers who help us operate the service:
- Anthropic — AI model provider that powers our coaching responses
- Twilio — SMS delivery platform
- Stripe — payment processing
- Airtable — secure database for your family profile and sleep logs
- Make.com — automation platform that connects our systems
Each of these providers is bound by their own privacy policies and data processing agreements. We do not share your information with advertisers or data brokers.
6. Data Retention
We retain your family's data for as long as your account is active and for a reasonable period afterward in case you return. You may request deletion of your data at any time by emailing hello@lullabylogic.com. We will delete your personal data within 30 days of a verified request.
7. Security
We take reasonable measures to protect your information, including encrypted data transmission, secure database access controls, and limiting access to your data to only the systems that need it to deliver your service. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our service is designed for parents and caregivers — not for use by children. We collect information about infants and toddlers only as provided by their parents or guardians for the purpose of delivering sleep coaching. We do not knowingly collect personal information directly from children under 13.
9. Your Rights
Depending on your location, you may have the right to access, correct, or delete your personal information. To exercise any of these rights, email us at hello@lullabylogic.com and we will respond within 30 days.
10. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify active customers via SMS or email. The date at the top of this page reflects the most recent update.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us at hello@lullabylogic.com.